More than 7,000 Australian growers send their crops to the Brisbane Produce Market annually.

Brisbane Markets® works closely with growers to encourage open communication and partnership. The Brisbane Produce Market participates in an active industry liaison program with Australia’s key grower associations to share information and provide support when required.

Importance of supporting growers

The Brisbane Produce Market understands that growers are the lifeblood of our industry. As the first link in the supply chain, wholesalers and retailers rely on and support our growers who work hard to produce the best fresh produce in the world.

Brisbane Produce Market wholesalers are committed to maintaining strong business relationships with growers based on communication and integrity.

Brisbane Produce Market offers training and support through our relationships with grower representative organisations and maintains a dispute resolution service which growers can call 24-hours-a-day on 1800 631 002.


Importance of supporting Central Markets

The Central Market System is more than the trading floor of the Market in Brisbane, Melbourne or Sydney.

The Central Market System is made up of thousands of growers, wholesalers and local retailers around the country who work hard to bring the freshest produce to Australian tables.

The Central Markets facilitate the trade of some 50-60% of the fresh produce that is sold across Australia to fruit and vegetable retailers, the foodservice industry, processors, exporters and the public, equating to a total annual turnover of over $7 billion.

Central Markets are connected to every link in the supply chain and provide the critical link between growers and consumers. Many claim to source their fresh produce direct from the farm, but only the Central Market System opens its doors to do business with every grower in Australia.

What should growers expect from their wholesaler?

The Horticulture Code of Conduct requires that growers and wholesalers, or traders as they are referred to in the Code, have a signed Horticulture Produce Agreement in place.

Trading without a Horticulture Produce Agreement in place is prohibited under the Code and fines can apply to wholesalers and growers who do so.

The Horticulture Produce Agreement in place between a grower and wholesaler should clearly define their terms of trade including how and when a grower supplies produce, invoicing and payments.

Some wholesalers charge a commission, transport or handling levies on the sale of produce. Growers should ensure these charges are clearly stated in their Horticulture Produce Agreement.

Wholesaler / Produce Matching

Wholesalers operating out of the Brisbane Produce Market each deal in a variety of produce lines. These will change throughout the year depending on availability, seasonality and demand.

Wholesaler / Produce Matching is a search function that enables users to link each wholesaler with the produce lines that fall within their field of expertise.

If you know the wholesaler you are looking for, you can search by wholesaler to find their details directly.

Grower representative groups and support

Brisbane Produce Market, as an industry body, actively maintains relationships with grower representative organisations.

Memorandums of Understanding are in place between Brisbane Produce Market and grower representative groups, Bowen Gumlu Growers Association and Bundaberg Fruit and Vegetable Growers.

These relationships allow the Brisbane Produce Market to remain informed about issues affecting growers, provide support and financial sponsorship.

Factors that affect prices on the Trading Floor

Growers work hard to produce quality fruit and vegetables of which they are deservedly proud.

So what happens when a grower does not achieve the price at Market that they expect for their produce? There are several factors that can play a part in the fluctuation of the price of produce on the trading floor.

Over supply

When there is an abundance of any one particular crop line in the Brisbane Produce Market, the transaction power shifts to the buyer. Under these circumstances, wholesalers may need to reduce their asking price in order to sell stock in a market where buyers have a lot of options available. Growers should remain in close contact with their wholesalers and subscribe to view Brisbane Produce Market pricing information to remain informed.


If consumers are demanding a product that is in short supply, the price on the Market floor will increase. Buyers will be more willing to pay higher prices for a product that they know will sell. Conversely, when consumers are not buying a particular product, its price on the trading floor will likely drop.


When the produce a grower supplies to the Market is determined to be of higher or lower quality than other produce in the Market, this can have a positive or negative affect on price. Produce quality is determined by specifications or FreshSpecs, which the federal government has codified FreshSpecs™ as the default produce specification in the new Code.

Seasonal changes

The weather can play a large role in what consumers decide to put in their shopping baskets. Whether it is cold or hot, wet or dry, environmental changes play a major role in what growers produce and what Australian families consume.

Price Reporting

Growers should maintain close relationships with their wholesalers and seek regular updates regarding trade at the Brisbane Produce Market.

Growers can also obtain price reporting data which is gathered daily on the trading floor of the Market.  This information is collated by Market Information Services, an independent organisation, which surveys wholesalers and buyers to obtain pricing information that is as accurate as possible.

Market Information Services produces daily price reports which can be emailed to growers.

Click here to visit Market Information Services

FreshSpecs™ and how they relate to Horticulture produce

FreshSpecs™ are a set of uniform standards for fresh produce, created by Fresh Markets Australia.

The FreshSpecs™ can be used to determine the quality of horticulture produce. They allow evaluation of produce quality based on appearance criteria, as well as major and minor defects.

Horticulture produce agreements must state what specifications will be used to determine the quality of horticulture produce. Parties to an agreement can choose to use FreshSpecs™, or any other produce specifications to determine horticulture produce quality under the agreement.

See: FreshSpecs™

Dispute resolution

The Brisbane Produce Market is committed to working with growers who are experiencing trouble when supplying the Market.

In the first instance, growers should always have an open conversation with their wholesaler or transporter to resolve any issues.

Growers can also contact the Brisbane Produce Market dispute resolution hotline on 1800 631 002. This is a free call and the line is open 24-hours-a-day.