Every secret admirer’s secret is that they call on the Brisbane Flower Market in Rocklea before Valentine’s Day to ensure they get the very freshest flowers and the biggest range of heartfelt savings.
The Brisbane Flower Market is buzzing with love and roses with florists and flower wholesalers expecting strong demand for Valentine’s Day deliveries to workplaces and homes.
According to Brisbane Flower Market spokesperson, Seren Trump, Valentine tastes are changing, with Brisbane Flower Market businesses reporting a rise in people looking beyond the traditional red for love.
“We’ve seen a real shift in preferences with other colours becoming much more popular. Whereas four years ago, our wholesalers may have sold 80% red roses and 20% other colours at Valentine’s, this year we are much closer to a 50/50 split,” she said.
“Obviously red is still the favourite but colours like burnt orange or yellow, which symbolises friendship, are rising in popularity. We’ve all realised that it’s not about the colour, it’s the gesture that matters.”
This expansion in colour options is also good news for budget-concious shoppers, with red roses having a slightly higher price point.
“Other ways to save some money this Valentine’s Day is opt for seasonal flowers rather than roses, for instance natives are a great option in hot and humid weather,” Ms Trump said.
Brisbane Flower Market wholesalers have trucks arriving 24 hours a day to meet the expected demand with blossoms from Queensland’s growers, including those in Redlands, the Sunshine Coast and the Lockyer Valley, and further afield from Victoria and Tasmania, as well as imported flowers from Central America, Africa and India.
The Brisbane Flower Market is open to the public from 5am to 3pm weekdays, and from 6am to 1pm on Saturdays. To meet Valentine’s Day demand, trading hours have been extended to 5am to 5pm on Tuesday, 13 and Monday, 14 February.